UH OH MEDIA / PULSE01 — 07

INDEPENDENT CONCEPT / PULSE

MAKE THE
RACE PERSONAL.

An independent, speculative campaign system that imagines how a sponsor story could become a fan ritual around Formula One. It is not commissioned Formula One or sponsor work.

Formula 1 2026 car
THE OPPORTUNITY02 — 07
Formula 1 race action

The race is already electric.

MAKE THE
ACTION
YOURS.

PULSE cuts a sponsor story into the speed, sound, and stakes fans came to feel.

THE DIFFERENCE03 — 07
Formula 1 fan zone

The live edit

FROM
FAN ZONE
TO SIGNAL.

Real F1 image, real race-week context, one sponsor lens, one fan choice. The agent directs an immediate story rather than offering another attraction.

THE OUTPUT04 — 07

90 seconds / made for the phone

A FILM
THAT STARTS
WITH YOU.

Choose a side. PULSE turns race-week action into your vertical edit.

01 / CHOOSESPEED
OR
STRATEGY?One question begins the edit.
02 / RECEIVEYOUR
RACE
EDIT.One film ready for the screen and social.
00 SECArrival
30 SECDecision
90 SECShareable signal
THE FAN EXPERIENCE05 — 07

The reason it connects

DON’T WATCH
THE MOMENT.
ENTER IT.

CHOOSEOne decision makes the race personal.ENTERYour point of view shapes the edit.FEELSpeed, sound, and stakes become the story.SHAREA personal signal travels farther than placement.
CASE STUDY / THE FACTS06 — 07

Created by Samuel Young

THE
CREATIVE
CASE.

CHALLENGEMake sponsorship feel like participation, not placement.
ROLESamuel Young: independent concept creator, creative director, and campaign-systems designer.
DIRECTIONTurn a fan choice into a live, personal race-week edit.
WHAT WAS MADECampaign platform, audience journey, vertical film logic, and visual presentation.
STATUSIndependent speculative concept. No Formula One or sponsor client relationship is implied.
PULSE → COCA-COLA07 — 08

The campaign handoff

PULSE STARTS
THE RACE.
COCA-COLA
CARRIES IT
FORWARD.

PULSE creates the personal race-week signal. The Red Line Moves takes that energy beyond Formula One—into a Coca-Cola campaign about momentum, release, and the moments that travel.

VIEW COCA-COLA CAMPAIGN →
UH OH MEDIA / PULSE08 — 08

The bid

DON’T ADD
MORE NOISE.
EDIT THE
SIGNAL.

Turn every race-week signal into a personal reason to care, share, and come back.

CONTINUE TO THE RED LINE MOVES →ASK THE CAMPAIGN AGENT TO ADAPT PULSE →UH OH.MEDIA / SIGNAL → ACTION
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